An excellent article on self-publishing in the WSJ. Comments are also valuable.
http://online.wsj.com/article/SB10001424052970204770404577082303350815824.html#articleTabs%3Darticle
This reminds me a bit of the classical music/art world c. 1900. The French Academy dismissed those who turned the rules of composition upside down, preferring instead to reward those who believed in small, incremental change. It is not the names of Louis Leroy or Jules Massenet that we remember today, but those of Claude Monet and Claude Debussy.
Electronic media is turning the insular paper world on its head. Bravo to those who are leading the way.
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