For much of the last 15 or so years, we have not had to pay for our internet use outside of connection minutes. Email, web-browsing, Facebook, (MySpace), Twitter-- all have been free for the user, subsidized through outside advertising. Little by little, the barrier between those who pay and those who don't has been reduced. Recently, Google announced a significant change in their privacy policy that allows for cross-platform sharing of data, Twitter announced recently that it will allow government censorship (something Google did years ago).
Should we be surprised that there is no such thing as a free lunch?
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