The most interesting line on this video from the NYT's interview with Michael Potter, founder and CEO of Eden Foods is that organic is much more than ingredients. "Organic means the health of the soil, the quality of the soil that produces the plant." (1.50)
What do you think when you hear the word organic? Does it mean simply no added inorganic components (pesticides, herbicides, fertilizers?)
Several years ago, I decided to spend a semester studying plants at our local agricultural college, and it was there that I learned how plants "eat." Basically, the process is called translocation, in which the roots suck in molecules such as K+, and Na+ and deliver them up the plant. Combined with water and CO2, using the power of sunshine, the plant produces simple sugars with mineral componenets.
http://www.nytimes.com/2012/07/08/business/organic-food-purists-worry-about-big-companies-influence.html?pagewanted=all
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